Contact Us

Mon - Tues 8:00am - 8:00pm
Wed 10:30am - 8:00pm
Thu - Fri 8:00am - 8:00pm
Sat 9:30am - 7:00pm
Sunday 10:30am - 7:00pm

Services & Pricing


Vibrant Colours


Style Price
Single Process Roots Only $85 – $100
SingleProcess Full Head $100 – $115
Color Gloss $80 – $90
Partial Highlights $125 – $150
Half-Head Highlights $175 – $200
Full-Head Highlights $225 – $250
Ombré $225 – $250
Balayage $150 – $250


Experienced Cutters


Style Price
Haircut & Blow dry $85 – $125
Shampoo & Haircut $40 – $65
Children’s Haircut (under 10 years old) $40 – $50
Beard & Bang Trim $15 – $25

Hair Extension

Hair Extension

Style Price
Micro links Upon consultation
Keratin Upon consultation
Tapes Upon consultation
Wigs Upon consultation
Topper Upon consultation



  • 5 star rating  I love going to Lovella for all my hair needs, cut, color and style. Everyone there treats you so well and makes you feel right at home. It's a fabulous experience!

    Linda Kouvant Askinazi Avatar Linda Kouvant Askinazi

    5 star rating  I have been going to Lovella for years and can't believe I haven't written a review.  Cynthia is my stylist and I love her so much that I trust all her cut and color recommendations implicitly and always leave there feeling and looking great!

    Chris O. Avatar Chris O.

    5 star rating  Went here through Groupon but will definitely go back. Avi gave me a great hair cut. I definitely recommend this place.

    Erin H. Avatar Erin H.
  • 5 star rating  The best Hair salon in the UES! As a not natural blonde I am obsessed with my hair, going to the hair salon every month to do roots coloring , blow outs and Hair cuts and so you can imagine how important it is to me choosing a new hair salon ( we recently did a relocation from israel)
    I heard recommendations about LoVella from a Manhattan group of mommies... read more

    Shani Verbel Davis Avatar Shani Verbel Davis

    5 star rating  I will definitely come back . Daniel is such an amazing hair colorist . She is the only person I trust to color my hair . Completely in love with my hair and it is not at all damaged ! She truly is the hair fairy

    Amber S. Avatar Amber S.

    4 star rating  I have been going to Lovella Salon East for 2 years now, I always have a good experience and i see Cynthia who is a master stylist and is EXCELLENT with color! I have gotten color and highlights done by Cynthia many times and she really knows her stuff!  She gave me a great haircut once as well!  She is extremely accomodating as well as the rest of the staff... read more

    Ilene F. Avatar Ilene F.
  • 5 star rating  I have come to lablosh waxing which is located downstairs in Lovella Salon quite a few times and recently decided I wanted to get my color done here. It turned out to be a very good decision because my color came out great! I am very particular about my hair color and they were able to get it exactly how I wanted. The salon is beautiful and the staff are... read more

    Shannon O. Avatar Shannon O.

    5 star rating  Asked a woman in a restaurant about her great short haircut and she pointed me to Megumi at Lovella. While waiting, I watched her cut the hair of the customer before me and I knew I would be in good hands. Like a hair warrior, Megumi wears a holster with shears and blades, and she attacks a head of hair with precision, wielding just the right instrument for the chore.
    I... read more

    Yvonne C. Avatar Yvonne C.

    5 star rating  Marjorie is the absolute best! Would never go anywhere else for my cut and color! The entire staff is lovely as well. And I love that you can book your appointments online!

    Meredith D. Avatar Meredith D.
  • 5 star rating  I've been going to Lovella for four years and have always had an exemplary experience with Cynthia. Caring, professional & efficient - she takes me on time and gets me out as quickly as possible. She's worked with me to perfect my color and I look forward to our conversations every time I go!

    SM B. Avatar SM B.

    5 star rating  Best place on the UES!! Everyone here is fab for blowouts, cuts, color you name it. Just consulted about extensions which I've always been hesitant to do but I'm going to do it. Trust them completely. Highly recommend and I've done my share of comparison shopping.

    Melissa B. Avatar Melissa B.

    5 star rating  I've been getting partial highlights for over 20 years and have seen my share of stylists. I have consistently been happy with my experience at Lovella over the last two years.

    Katie O. Avatar Katie O.
  • 5 star rating  Went here through Groupon but will definitely go back. Avi gave me a great hair cut. I definitely recommend this place.

    Erin H. Avatar Erin H.

    4 star rating  Overall this is a good salon.  Have been there a few times for cuts.  The service is good, everyone is friendly, and I think they do good work.  The price is about average for a NYC haircut at a decent salon.  

    I would definitely recommend checking it out if you live in the area.  I don't know if i would travel across town as I am sure there are other... read more

    Scott R. Avatar Scott R.

    5 star rating  Went in and recieved a cut and color from the fabulous Khirsten, and the experience was great! I've never recieved so many compliments on a haircut before! Khirsten was super friendly and professional. I would definitely recommend!

    T C. Avatar T C.
  • 5 star rating  Absolutely amazing! I moved to the city 4 years ago and have tried many different salons and this one is by far the best! Avi does my hair and I can't recommend him more, he takes his time and knows exactly what to do!

    It is a little pricey, but I leave feeling amazing and loving my hair every single time! You get what you pay for. I would recommend... read more

    Melanie R. Avatar Melanie R.

    5 star rating  Lovella Salon is a wonderful hair salon with very professional hairstylists. I have tried out quite a few salons in Manhattan and none  knew how to deal with my long, full thick set of hair. When I come to Lovella I know I will always come out looking and feeling great! In fact, I often get compliments about my haircut and blow outs. My favorite stylist at Lovella is Avi.... read more

    Dorin L. Avatar Dorin L.

    5 star rating  Avi continues to impress with how well he knows what will suit me - cut and highlights. I was very much the highlight idea but I caved and he kept his word, subtle and natural looking.  I happily recommend Avi to everyone.

    T K. Avatar T K.

About Us

The name “Lovella” is a derivative of the ancient saying “for him and her.” It represents our founder, Avi Benichou’s passion for people, all things hair, and exceptional customer service.

We at Lovella pride ourselves on our  creativity, talent, and ever-evolving knowledge of all things hair. We establish long-standing relationships with our guests – they become not only our clients, but our friends.


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meet our founding owner

Avi Benichou

Any questions? Drop us a line