About Us

The name “Lovella” is a derivative of the ancient saying “for him and her.” It represents our founder, Avi Benichou’s passion for people, all things hair, and exceptional customer service.

We at Lovella pride ourselves on our  creativity, talent, and ever-evolving knowledge of all things hair. We establish long-standing relationships with our guests – they become not only our clients, but our friends.

Come in, enjoy a cappuccino or a glass of wine, and  leave the rest to us. Our staff is here to pamper you, and you are sure to leave the salon not only looking your best, but feeling amazing.. We are a salon with no pretense, no attitude, and a strong sense of family.

Our team holds weekly classes to stay ahead of New York City’s ever-changing “style curve,” and whether you are a first time guests, or have been with us for years, you are never treated as a number, but as a friend. Our style-savvy staff looks forward to your visit.

meet our founding owner

Avi Benichou

Contact Us

Mon-Fri: 8:00am → 8:00pm
Sat: 9:30am → 7:00pm
Sunday: 10:00am → 7:00pm

Any questions? Drop us a line